News & Blog Posts from

Solar Powered Medical Illustration

28th July 2015

As part of our desire to minimise the environmental impact of we are very happy that our new solar array has just been switched on today. Read the full story. Hiscox Small Business Stars - One Year On

27th May 2015


It’s been a year since Joanna Culley was featured as one of Hiscox’s small business stars: a celebration of inspiring and successful entrepreneurs.

“Marketing remains a core part of our continued success,” explains Joanna. “We attract a wide portfolio of clients and we know our social presence, as well as an influential website, is a key part of that.  We’ve also invested further in copyright and licensing management to protect our business from copyright infringement. 

It’s a serious issue for professional artists and so it’s vital that we protect our business and in order that we can continue to build our business through the licensing of our medical illustrations too.” Read the full Hiscox report.



Finalist in the Giliola Gamberini Medical and Scientific Competition.

5th May 2015


IJoanna Culley was a finalist in the AEIMS Giliola Gamberini medical and scientific competition. Joanna was thrilled at being a finalist as she undertsood there was some tough competition

AEIMS is a valued organisation and as a member you are offered support for companies and organisations interested in scientific illustrations and medical imaging: publishers, pharmaceutical and medical device companies, universities, institutions such as hospitals and research centers take advantage of our unique and professional skills.

One year after the death of Giliola Gamberini, the first edition is taking place of the Prize named after her. Giliola was technician and lecturer in medical-scientific illustration at the Scuola Superiore di Disegno Anatomico, Bologna University, for over 30 years, contributing to the promotion of this unique and fascinating profession. Giliola was also a founder member of AEIMS, to which she dedicated unstinting passion. Team Gets Their Kix At 100 Miles An Hour

25th March 2015

Skeleton poster with Labels

Company Team Building Day with a Spin!

The team, part of Innovationvisual Ltd had their team building day out last week. The team were kept in the dark regarding what their day would involve so you can imagine the surprise when it turned out we were going to learn Sky Diving!

So, there we all were – Tim, Jo, Brandon and myself – staring inside a massive vertical wind tunnel watching two guys launch themselves into gravity-defying positions in wind speeds of over 100 miles an hour. They swoop, they dive, they flip, they spin. They look incredible. Are we really going in there?!

Read the full report of our Team Building Day for 2015..


Brandon Fryer Joins Innovation Visual & Team

1st March 2015

New team member

We are delighted to announce our latest team member, Brandon Fryer, who joins us as a Digital Marketing Executive. Brandon is a fully qualified Google AdWords administrator and will be working on our own digital marketing as well as website updates for clients.

Brandon is already a great fit with the team, sharing his passion for all things digital, as well as being a keen cyclist like Tim. His future in the team will be to complete his apprenticship with flying colours and to learn first hand digital marketing skills.

We’re looking forward to introducing him to our clients and partners, starting with the David Shepherd Wildlife Foundation, whom we are visiting this month as part of our charity commitment to 1% For The Planet.



Innovation Visual Supports 1% For The Planet with Donations
To MEDASSET and Orangutan Appeal UK

17th February 2015

As part of its on-going commitment and membership of 1 Percent For The Planet Innovation Visual, which incorporates, has made further donations to two environmental causes close to its heart. The first charity is MEDASSET, an organisation dedicated to saving the endangered sea turtles in the Mediterranean ocean. The second charity is the Orangutan Appeal UK, who are committed to protecting these beautiful primates.

This is the third year that Innovation Visual has pledged its support to 1% For the Planet. As part of this commitment, Tim invited the team to select a charity of their choice from the list of 1% For the Planet Membership. The team agreed on MEDASSET and the Orangutan Appeal following recent media coverage about the plight of these beautiful animals..

Foetal ebook, ‘You and Your Growing Baby’ draft arrives from the USA

Embryo development week 4

12th December 2014

We received the full draft of You and Your Growing Baby: A Week by Week Pregnancy Guide written by midwife consultant, Chris Just, RN, MSN, CNM. The ebook will be published early next year, complete with the 40 illustrations from that Joanna won the IMI Platinum Award for in 2014.

Skeleton poster with Labels

Skeleton in 'How it Works Magazine'

7th December 2014

How It Works Magazine featured our skeleton illustration in the special report about the human skeleton, covering every aspect from the size, shape and function of different bones to how they are linked together to create joints. Our skeleton anatomy was featured as a double A4 spread but it’s also available as a massive 1.3 metre high poster... perfect for schools and colleges where pupils can get really up close and see the unique anatomy and scale of each bone. Read more.

Joanna Wins Platinum Award!

6th October 2014

Joanna Culley

We are very proud to announce that Joanna from wins Platinum, two Golds and a Silver at the IMI conference last weekend!

In total, Joanna won Silver, Gold and Platinum for three client projects in recognition of  'A photographic, graphic or video entry that in the opinion of the judges, clearly and unanimously, demonstrates exceptional use of technique, understanding and interpretation of the subject in the illustration and fulfilment of the brief.'

Presented with the awards on Saturday night at the IMI conference in Bristol, the event turned out to be a real celebration for the team and you can read the full details and see the artwork here.

Tims Race Across Scotland to Raise Money for Charity!

16th September 2014

Having almost sworn off running after a serious case of battered knees, Tim somehow found himself up in the Highlands last weekend ready to run, cycle and kayak a gruelling 106 mile, 2-day course across Scotland. Why? To raise money for Cancer Research UK, a cause so many of us are touched by. Not only did Tim and his team mates, Alex King and Rob Davies, come an impressive 53rd out of 500, but they also raised over £3000 for the charity. Read the full article on the Scotland Coast to Coast Race.

Meet Our New Team Member

1st September 2014

Julie Lowery

It's been a really busy summer with fantastic new clients and projects, but most of all we are delighted to have a new permanent team member in the studio, Julie Lowery, who joined us in September. Like all of us at, Julie has a passion for anatomy and science, having studied Anatomy & Psychology at the University of Bristol.


Julie is an experienced researcher and writer who originally began her marketing career in a PR consultancy representing high-tech clients.  She's spent many years creating high quality copy and unique content for clients ranging from global pharmaceuticals to regional police forces. Her writing has been published in industry and online media, covering every piece of writing imaginable from extensive articles to social media blogs.  She is working with us to help create bespoke content for our clients and supporting them in their digital marketing goals.

And to cap it all, Julie is as mad about animals as the rest of the team here. Her dog, Charlie, visits us most days at the office and has quickly made himself at home. Welcome to Julie and Charlie!

Surgeon Belal Kemal M.B.B.CH, MSc from Saudi Arabia visits

28th August 2014

As well as attracting clients from all over the world, also caught the attention of aspiring medical illustrator and general surgeon, Belal Kemal M.B.B.CH, MSc. - After the visit he has written an article about his desire to become a medical illustrator. You can read his article on

Coming Sept 2014 Vesalius Continuum, Zakynthos

2nd June 2014

Versalius Continuum Logo

It's exciting! Anatomy and Art is always exciting, and its being celebrated in the most fantastic way. In September 2014 on the Ionian Island, Zakynthos, it is hosting a number of events to celebrate the 500th anniversary of Flemish physician and anatomy artist Andreas Vesalius.

To all medical artists to this day, Andreas Vesalius is held in respect for his legacy as an anatomist and European humanist and living proof that art and sciences can last through time. To celebrate there will be an international conference on Art and Science with Vesalius in a main role. There will be an exhibition of contemporary medical art alongside a display of historical artefacts and medical illustrations. Organised by Pascale Pollier-Green president of Association Europeenne des Illustrateurs Medicaux et Scientifiques (AEIMS) and no doubt the international conference will be a truly wonderful event.

2nd June 2014

Photograph of a painted dog courtesy of Painted Dog Conservation and the DSWF

As part of the September 2014 exhibition held in honour of Andreas Vesalius, contemporary medical artists have been invited to participate. One of these is MEDinART. MEDinART Creator and Director is Vasia Hatzi, herself a geneticist. Her talents don't stop there though as her passion for science and art have led her to create Bio-Conceptual designs as jewellery found on her own website

Vasia has also been inspired to create MEDinART with a goal to highlight biomedical issues through different forms of art, educate the general public and trigger scientists to communicate their research. Bringing together many amazing med inspired artists.

Work Experience at

6th May 2014

Photograph of a painted dog courtesy of Painted Dog Conservation and the DSWF were approached by 24 year old Hannah Wilgar to see if we could assist her in gaining an insight into the world of being a professional medical artist, through work experience.

If someone that young has so much career enthusiasm we could not say no. So we were very pleased to help Hannah who spent two days with us. Cramming a lot into 2 days, really we needed a week! we showed Hannah how to deal with an art commission from start to finish, learning the new techniques of digital art using a wacom tablet, to having professional advise on running an independant business from studio manager Tim Butler. In return Hannah helped us by formating our illustrations ready for use on our licensing site.

It was a pleasure to have Hannah with us, so thank you Hannah and good luck with your career, we are sure you will do well!

Exhibit of artwork from NYU School of Medicine alumni March 18 - April 30

18th March 2014

Elsevier and the NYU Langone Medical Center proudly present the School of Netter: The 'Michelangelo of Medicine' and His Legacy, an exhibit of artwork from NYU School of Medicine alumni, Frank H. Netter as well as illustrations from current artists carrying on the Netter tradition. The exhibit also features the finalists in the 2013 Netter Atlas Medical Illustration Contest, including Joanna, as she was one of the finalists in this international competition held last year 2013. You happen to be in New York!....then the details are here: Exhibition.

The Student's Anatomy of Stretching Manual

12th March 2014

Now on sale at Amazon, Joanna has completed a project illustrating an anatomy book called the The Student's Anatomy of Stretching Manual.

Consisting of Joanna's 50 full colour illustrations of all different stretching poses, showing in detail the muscle anatomy for each.

With written reference provided on each exercise, Joanna was tasked with creating 50 pencil sketches of all the poses, after which 50 full colour anatomically correct illustration depicting the muscles involved with each stretch.

The 50 essential exercises include stretching, weightlifting, and cardiovascular routines. Aimed at health and fitness trainers, students of sports science, and men and women intent on getting into better physical shape. Its author is Dr. Ken Ashwell is Professor of Anatomy in the Department of Anatomy, School of Medical Sciences, Australia.


Conservation to Save Wildlife~ Donations so far in 2014

4th February 2014

Photograph of a painted dog courtesy of Painted Dog Conservation and the DSWF annually donates one percent of total turnover to charities that help with the conservation of wildlife as part of our One Percent for the Planet Commitment, and preservation of the worlds natural habitat. This year so far we have donated to the David Shepherd Wildlife Foundation (DWSF) for a particular cause to help the Painted Dogs Appeal.

The painted dog is one of Africas most endangered animals and one of its least understood. It lives in complex social groups with family very much at its heart.

DSWF has been able to change the perception of the painted dog and to bring the message alive to the many hundreds of young Africans who pass through the DSWF funded residential bush camp in Zimbabwe each year.

We have also contributed to an auction being held by the Ol Pejeta Black Rhino Sanctuary by donating a print of one of Joanna's pieces of art of a young impala. As a non-profit organisation they rely heavily on the generosity of the general public and businesses to continue their efforts to protect the rhino at Ol Pejeta. The auction will take place at the beginning of May for ten days; held internationally through eBay in a similar way to The Independents Elephant Appeal Auction over Christmas.


Royal College of Surgeons of Edinburgh Logo

Royal College of Surgeons of Edinburgh

6th January 2014

What better way to start the new year then know that has been awarded the contract to be the sole supplier of medical illustration for the Royal College of Surgeons of Edinburgh over the next 3 to 4 years. Its exciting to be able to provide our top end medical art and illustration for this prestigious college, to be used in their e-learning systems. We can't wait.


Medical Art News Archive Links

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