Joanna is a traditionally trained artist; her specialities are maintaining the traditional mediums in medical art such as producing hand drawn artwork and colour work in water colour, pencils and colour pencils. She also works in the digital medium and using the same painting techniques but using an airbrush tool. All artworks start out as original drawings referring to various anatomical models and books, videos, to always be able to study, contemplate, interpret and better understand form, texture and perspective, to creative unique illustrations and medical visualisations.
Combine this with her enthusiasm for anatomy and the study of the scientific environment means the work is a passion, not a job. Obsessively drawing every day to meet demand, Joanna’s ambition is to supply customers with industry award winning artwork and providing a fully rounded service offering 3D, animation and motion graphic services.
Joanna’s purpose combines working as a medical artist and running a busy studio with management of projects. The purpose to continue to grow the agency with regards to its size and look to employ more medical artists and animators. Advances in creative technology is progressing quickly and we are making use of these new technologies, such as 3D printing, use of illustration in digital media such as apps and iBooks. Most recently we met with a client locally that creates augmented reality visuals with the possibility of using our 3D medical illustrations of anatomy for use in health care marketing and education.
We also have ambitions of expanding our business to provide medicolegal illustrations bringing it to the forefront of UK law firms. Whilst widely used in countries such as the States, medicolegal illustration is relatively new to the UK. We are moving forward having met with The Medical Protection Society looking to providing medicolegal illustrations for courtroom use.
Art and Anatomy Education and Training
Joanna’s training involved graduating with a B.T.E.C in Natural History Illustration from Bournemouth & Poole College in 1992 and a degree from Middlesex University in Visual Communication specialising in medical and scientific illustration in 1995. Higher education was completed to a post graduate level studying with the Medical Artists’ Education Trust (MAET) qualifying in 2009.
After qualification Joanna was accepted as a member of The Medical Artists’ Association of GB (MAA), a member of The Institute of Medical Illustrators, Association of Medical Illustrators and the Guild of Natural Science Illustrators.
A recent and important change in March 2017 has meant that medical illustration (clinical photography, videography and medical art/design) has become a profession regulated by the Professional Standards Authority for Health and Social Care (PSA) under UK regulations.
This follows an announcement by The Academy for Healthcare Science (AHCS) and the Committee for the Accreditation of Medical Illustration Practitioners (CAMIP) that endorsement has been received from the Professional Standards Authority for Health and Social Care (PSA) to extend the AHCS Accredited Register to include Medical Illustrators.
This is a very positive outcome as both patients and customers that we serve who can be assured of continued professional development, monitoring, auditing, and the very highest standards of training and professionalism.