Medical Illustrations Win Gold Award

Posted: 18th July 2018-Likes: 0-Comments: 0-Categories: News, Work-Tags: fetus, foetal, foetus
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Pregnancy and Birth Anatomy Charts Win Gold from the Institute of Medical Illustrators.

Its with great pleasure that we announce that medical artist Joanna has won gold for her illustrations and anatomy charts depicting pregnancy and birth representing women of colour. The Institute’s awards are yearly awards based on the recognition of excellence across clinical photography, healthcare design and clinical video.

Medical Illustrations to Represent Ethnic Populations

The idea to create a range of pregnancy and birthing anatomy charts was originated by our client Lady Linda Adu, from the Institute of Pregnancy, Labor, & Birth (IPLB). Not only is Linda founder and CEO of IPLB but as a student nurse and an IPEN placenta remedies specialist, she is an advocate of natural birth practices to encourage normal physiological childbirth, and where her company offers new and expecting parents’ education, encouragement and emotional support during labour, birth and the postpartum period.

The brief was that Joanna would create ten anatomical charts illustrating the baby at term, growing uterus stages, breastfeeding, a timeline of pregnancy, giving birth, positions of an active birth, labor interventions, and essential birth. The theme throughout was to illustrate women of an African heritage. Lady Linda herself is of Ghanaian heritage and she was compelled to commission these charts because during her research she noticed there was a lack of representation on women of colour amongst medical references.

Linda said” I noticed a lack of representation of women of color in pregnancy, birth and labour materials. So my aim was that I wanted to promote inclusiveness and cultural competency amongst health professionals and empower women of color“.

The charts are used by Linda in her training sessions as well as for worldwide distribution for sale as anatomy wall charts for education. There has been great interest already, as there is such a gap for illustrations that help to broaden cultures and which are representing women of colour.

Intended for use within IPLB as a teaching aid the their Childbirth Education Classes, its is the intention that the charts will also be available for sale, distribution and display. To purchase the charts you can buy them here. The target market for the charts will be Hospitals, Birth Centres, Lactation Consultants, Childbirth Educators, Physiotherapists, Obstetricians, Birth Doulas, and Midwives

To read the full case study: Anatomy charts 

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