So why are there choices such as artist’s mediums and why are they offered to potential customers seeking medical art work? Why should anyone choose the medium of digital airbrushing or painting over and above other mediums?
These are the questions often asked and it is understandable because not everyone knows an artist’s techniques or the differences between the mediums.
The reason why they are asked is that different mediums produce different results. From pencil, watercolour paint, digital airbrushing they all are mediums that an artist can use but the final painting or illustrations look very different from each other. What this can prompt is some mediums may be better suited to a client’s project than others.
Here are some examples. The pencil medium was requested by client Frontera London because they wanted a soft and feminine look and feel to their illustrations as their illustrations conveyed the sexual anatomy of the female body and instructions how to insert an inter uterine device. They did not want severe looking illustration but one sympathetic to the audience they were targeting. In this case nurses and females often in sensitive, vulnerable positions.
The watercolour medium was chosen by client British Dental Journal for their 12 covers of their journal because of its unique qualities and subtle hues of colour and where an artist can depict anatomy in intricate detail. Their objective was to emulate the traditional style of medical illustration and watercolour fitted this aim perfectly.
For example, digital illustrations were perfect for our client project called Stroller Life who wanted high realism depictions of foetal development for a digital sphere, an app. It was therefore agreed that a painting created with an airbrush using Photoshop would produce the best results. Its’ also very easy to re-use the same background using a digital method because of the layering set up in Photoshop, giving the sequence a uniformity across many illustrations which is exactly what the client wanted.