It’s been a year since Joanna Culley was featured as one of Hiscox’s small business stars: a celebration of inspiring and successful entrepreneurs.
“Marketing remains a core part of our continued success,” explains Joanna. “We attract a wide portfolio of clients and we know our social presence, as well as an influential website, is a key part of that. We’ve also invested further in copyright and licensing management to protect our business from copyright infringement.
It’s a serious issue for professional artists and so it’s vital that we protect our business and in order that we can continue to build our business through the licensing of our medical illustrations too.”
