Joanna Culley Wins Platinum, Gold and Silver at the 2014 IMI Awards
Medical-artist.com are delighted to announce that Joanna has won a series of accolades, including the highest award of Platinum, at the 2014 Institute of Medical Illustrators (IMI) awards in Bristol on Saturday night.
Joanna won the awards for client projects in recognition of ‘…a photographic, graphic or video entry that in the opinion of the judges, clearly and unanimously, demonstrates exceptional use of technique, understanding and interpretation of the subject in the illustration and fulfilment of the brief…’
Our Platinum Award Winning Piece
Joanna has been working with certified nurse-midwife, Chris Just, RN, MSN, to produce an e-book for expectant parents.
The guide is being developed for iPad, Android and Kindle and it illustrates every fascinating anatomical detail of the foetal journey from fertilised egg to full-term baby.
The highly detailed, colour-rich images are designed to complement Chris’ extensive antenatal knowledge and maternity care experience. The result is a sophisticated, educational e-book that is engaging and beautiful to look at.
Chris Just, RN, MSN, CNM is a certified nurse-midwife in the USA with over 20 years of maternity care experience in both educational and clinical roles. She has created numerous perinatal programs for expecting families, educators and nurses including online and digital education. Chris has also produced over 200 articles on evidence-based prenatal and postpartum content and has developed over 20 webinars with key local & national healthcare experts.
Our Gold Award Piece
IMI Gold Award For The Student’s Anatomy of Stretching Manual (Quid/Global Book 
Publishing Ltd)
The manual is a collection of 50 stretches, aimed at health and fitness trainers and sports science students. It illustrates how to work all of the major muscle groups in order to devise an effective and appropriate stretching routine. After creating the initial 50 sketches in pencil, Joanna illustrated every stretch in full colour to highlight not only how to perform the stretch correctly but also to see which muscles benefit the most from the specific stretch. All of the illustrations were approved by Chief Consultant, Ken Ashwell , Professor of Anatomy in the Department of Anatomy, School of Medical Sciences, Australia.
Our Silver Award Piece
IMI Silver Award for Medical Illustrations to be used in Patient Consent Forms
EIDO Healthcare produces high-quality endorsed patient information leaflets and medico-legal e-learning resources to help health professionals reduce their risk of litigation. EIDO’s informed consent patient information leaflets improve the doctor-patient relationship, reduce the risk of litigation and increase patient satisfaction. Joanna’s illustrations have been incorporated into the patient information leaflets to provide the visual clarity patients need to make quality informed decisions.
Speaking after the awards, Joanna said, “I am so thrilled to have won these awards. To know that medical-artist.com have helped our clients achieve their business and visual marketing goals makes it all the more worth-while.”
