A Range of Anatomical Charts Created for Worldwide Distribution
Our Client – The Institute Of Pregnancy Labor and Birth (IPLB)
The Institute Of Pregnancy Labor and Birth (IPLB) is the brainchild of founder and CEO, Lady Linda Adu a Student Nurse and IPEN Placenta Remedies specialist. Born in Sydney Australia of Ghanaian heritage and a mother of two, CEO Lady Linda Adu is a supporter of “The Six Lamaze Healthy Birth Practices”, the impact of Doulas on healthy birth outcomes, and the benefits of Placenta Remedies.
Linda is an advocate of natural birth practices to encourage normal physiological childbirth, and where her company offers new and expecting parents’ education, encouragement and emotional support during labour, birth and the postpartum period.
The Services that IPLB offers include;
•IPEN Placenta Remedies / Lamaze Certified Childbirth Education Classes / DONA International Birth Doula Support.
Creation of Anatomy Charts
Lady Linda Adu noticed a lack of representation of women of colour in pregnancy, birth and labour materials. To promote inclusiveness and cultural competency amongst health professionals and empower women of colour, Lady Linda has collaborating with medical artist Joanna Culley and Medical Artist Ltd, UK to produce an exciting range of 10 realistic anatomy charts detailing in full-colour realism, foetal development and female reproductive anatomy.
Anatomy Chart Content
The Charts include a range of medical illustrations from ‘the timeline of pregnancy’, ‘active labor positions’ and ‘breast feeding’ to name a few.
Due to launch early 2018 these charts aim to heighten cultural awareness, self-actualisation and connectedness, and provide a stepping stone to expand the range of childbirth material depicting women.
Intended for use within IPLB as a teaching aid the their Childbirth Education Classes, its is the intention that the charts will also be available for sale, distribution and display. The target market for the charts will be Hospitals, Birth Centres, Lactation Consultants, Childbirth Educators, Physiotherapists, Obstetricians, Birth Doulas, and Midwives
The anatomy charts are targeted for worldwide distribution to increase awareness in the health community and increase connectedness by accurately depicting the physiology of pregnancy, labour and birth of women of colour.