Our Client – The Institute Of Pregnancy Labor and Birth (IPLB)
The Institute Of Pregnancy Labor and Birth (IPLB) is the brainchild of founder and CEO, Lady Linda Adu a Qualified Nurse and IPEN Placenta Remedies specialist. Born in Sydney Australia of Ghanaian heritage and a mother of two, CEO Lady Linda Adu is a supporter of “The Six Lamaze Healthy Birth Practices”, the impact of Doulas on healthy birth outcomes, and the benefits of Placenta Remedies.
Linda is an advocate of natural birth practices to encourage normal physiological childbirth, and where her company offers new and expecting parents’ education, encouragement and emotional support during labour, birth and the postpartum period.
The services IPLB provide is IPEN Placenta Remedies, Lamaze Certified Childbirth Education Classes, DONA International Birth Doula Support.
Linda noticed a lack of representation of women of colour in pregnancy, birth and labour materials. To promote inclusiveness and cultural competency amongst health professionals and empower women of colour, Linda collaborated with medical artist Joanna Culley and Medical Artist Ltd, UK to produce an exciting range of 10 realistic anatomy charts detailing in full-colour realism, foetal development and female reproductive anatomy.
These charts are an additional product to Linda’s enterprise and profession as a qualified nurse, and commissioned to fill the gap of medical illustrations that would represent women of colour. Anatomy charts and visuals such as these are the ideal way to communicate complex medical information and to ensure the expectant parent understands all about birth and the health of her child
Anatomy Chart Content
The Charts include a range of medical illustrations from ‘the timeline of pregnancy’, ‘active labor positions’ and ‘breast feeding’. Started in 2017 and launched in early 2018, these charts will be used by Linda in her classes which aim to heighten cultural awareness, self-actualisation and connectedness and childbirth material depicting women of color.