Anatomical Charts: Pregnancy, Birth and Labour

A range of anatomical charts for health and pregnancy education

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Client: Institute of Pregnancy, Labor & Birth 
Medium: Digital, (Photoshop)

Anatomy Charts Featuring Women of Colour (Color)

Pregnancy and birth


Our Client – The Institute Of Pregnancy Labor and Birth (IPLB)

The Institute Of Pregnancy Labor and Birth (IPLB) is the brainchild of founder and CEO, Lady Linda Adu a Qualified Nurse and IPEN Placenta Remedies specialist. Born in Sydney Australia of Ghanaian heritage and a mother of two, CEO Lady Linda Adu is a supporter of “The Six Lamaze Healthy Birth Practices”, the impact of Doulas on healthy birth outcomes, and the benefits of Placenta Remedies.

Linda is an advocate of natural birth practices to encourage normal physiological childbirth, and where her company offers new and expecting parents’ education, encouragement and emotional support during labour, birth and the postpartum period.

The services IPLB provide is IPEN Placenta Remedies,  Lamaze Certified Childbirth Education Classes, DONA International Birth Doula Support.


The Brief for the Creation of the Anatomy Charts

Linda noticed a lack of representation of women of colour in pregnancy, birth and labour materials. To promote inclusiveness and cultural competency amongst health professionals and empower women of colour, Linda collaborated with medical artist Joanna Culley and Medical Artist Ltd, UK to produce an exciting range of 10 realistic anatomy charts detailing in full-colour realism, foetal development and female reproductive anatomy.

These charts are an additional product to Linda’s enterprise and profession as a qualified nurse, and commissioned to fill the gap of medical illustrations that would represent women of colour. Anatomy charts and visuals such as these are the ideal way to communicate complex medical information and to ensure the expectant parent understands all about birth and the health of her child

Anatomy Chart Content

The Charts include a range of medical illustrations from ‘the timeline of pregnancy’, ‘active labor positions’ and ‘breast feeding’. Started in 2017 and launched in early 2018, these charts will be used by Linda in her classes which aim to heighten cultural awareness, self-actualisation and connectedness and childbirth material depicting women of color.


Anatomy Charts Win a ‘Gold’ Award from the Institute of Medical Illustrators

It’s with great delight that the anatomy charts were awarded the Gold Award by the Institute of Medical Illustrators, UK. The Institute’s awards are yearly awards based on the recognition of excellence across clinical photography, healthcare design and clinical video.

To win was a great honour but also adds credence to the fact that there is a gap or a need for medical illustrations to be more representative of varying ethnicities and skin colour. We were therefore honoured to provide Linda with our medical illustrations. Linda knew what she wanted and after a year of working together, of our sketching the illustrations and hand painting them using Photoshop painting tools, the result was the most comprehensive and unique set of anatomy charts featuring a woman of colour.


How to Purchase African Heritage Medical Illustrations

The medical illustrations are available to purchase individually that includes a License to suit various needs of customers. These can be purchased directly from our sister company called The Medical Stock Images Company. The illustrations have been added into specific galleries for ease of search regarding locating relevant illustrations. Illustrations relating to Pregnancy can be found for example can be found by clicking on this link. Illustrations relating to Breast Feeding can be found on the gallery called Women’s Health Nursing by clicking on this link.

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London