SCMID Titles - Annals of Oncology published by Oxford University Press

A range of anatomical charts and diagrams for a medical journal

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Client: Oxford University Press
Medium: Digital, (Photoshop)
Categories: Journals, Publishing

A Range of Medical Diagrams, Charts & Illustrations for a Medical Journal

Our Client – Oxford University Press

University_of_OxfordOxford University Press Project  Brief

We were first approached by Oxford University Press in 2017 to discuss the opportunity for a medical illustrator to produce medical and scientific illustrations and medical charts for a scientific journal for the flagship SCIMED title called Annals of Oncology. The introductions started as very positive as the feedback from the publisher from the very start was that they thought our galleries of work were excellent and close to what the editors of the journal were looking to achieve.

The journal’s Production Editor approached us with a brief closer to the proposed style (which needed to be fairly robust and to be defined with our input), and to request a couple of further examples from us and to follow previous images from their journal. The publisher and editors would then be able to review and approve the samples and send some feedback for finalising the style.

We were also sent a Word document with information gathered so far about the project with additional requirements, such as previewing past examples of articles and a review, plus a page with a list of the fonts.

Creation of Medical Illustrations

The next stages were to re-draw and return the example figures, and to let the Production Editor know our thoughts on deciding the palette, font and other style points to be defined. As it was likely that more than one illustrator would be needed due to the amount of the illustrations commissioned on a rolling basis, we negotiated with OUP to accept our offer to be the sole provider working on the journal, and so guaranteeing the consistency whilst also being one point of contact.

Once negotiations were completed, we signed a contract to be the sole supplier for all the medical visuals for the medical journal. We started work in 2018 and we are now enjoying a long and happy and successful working in partnership producing between 10 to 17 visuals per month on a rolling basis for the flagship SCIMED titles, Annals of Oncology.

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London