Client: Stroller Life and app called ‘Preggers”
Medium: Digital, (Photoshop)
A Week by Week Guide of Foetal Development
Introduction to our Client Stroller Life and their Pregnancy app ‘Preggers’
Pregnancy apps are the modern day go to guide for any new parent. These applications are popular because of their easy accessibility with programs that run on mobile devices, such as smartphones or tablet computers. This means that information can be accessed simply by checking your phone anytime and anywhere. And when an expectant parent wants to access the up to date details about their pregnancy and as soon as they occur, then an app is the perfect pregnancy tool.
New to market is a pregnancy app created by our client Stroller Life, called Preggers. The app has been created by a great and passionate team in Sweden and there goal is simple, to create an educational and daily guide pregnancy app, that becomes the ‘go to app’ for any expectant parents. The app is free, with an easy to follow guide following the pregnancy at week by week stages.
The Preggers app contains statistical features that allows anyone to keep track of their pregnancy and how many days is left to the due date. Within the app there is also a checklist, a food guide, a name list, and knowledge bank and detailed medical illustrations showing the tiny foetus formation right through its weekly development for all 40 weeks.
Medical Illustrations of Foetus Development for an app
Stroller Life commissioned Joanna to create the illustrations for the Preggers app so that expectant parents could see a view of the embryo as it develops through each week, to show them what a camera can not photograph. Even with modern technologies a trained medical artist can create a visualisation of the tiny foetus, bringing it to life.
The project brief was clear, to illustrate a growing foetus as individual illustrations, as well as show the same foetus developing but actually inside the mother’s uterus or womb. The approach by Joanna during this project when creating the illustrations, was to reveal all the intricate details that occur within the womb from the first week when there is just a collection of cells, right through to a full term new born.
Medical illustrations are an excellent way to tell an anatomical story of conception to birth and to accurately have a way for someone to look inside the human body. There is great care taken when creating medical drawings, so that not only are they aesthetically pleasing, they act as a vital educational tool as well. Bringing together art and science, the purpose of using a professional medical artist is so that they can transform complex scientific and anatomical processes into visual images that support understanding of human anatomy. Joanna’s illustration goal was to create illustrations that would help connect the expectant parents with their unseen foetus and to help them learn something new about themselves and their growing baby.
The app has been released on iTunes but only available in Sweden currently. Updates are expected soon as the app will continue to have information added. The link to the Stroller Life website and their app called Preggers is here: Preggers
