Foetal Development Illustrations for Pregnancy app

Each week created as beautifully illustrated foetal development

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Client: Stroller Life and app called ‘Preggers”
Medium: Digital, (Photoshop)

A Week by Week Guide of Foetal Development

Introduction to our Client Stroller Life and their Pregnancy app ‘Preggers’

Pregnancy apps are the modern day go to guide for any new parent. These applications are popular because of their easy accessibility with programs that run on mobile devices, such as smartphones or tablet computers. This means that information can be accessed simply by checking your phone anytime and anywhere. And when an expectant parent wants to access the up to date details about their pregnancy and as soon as they occur, then an app is the perfect pregnancy tool.

New to market is a pregnancy app created by our client Stroller Life, called Preggers. The app has been created by a great and passionate team in Sweden and there goal is simple, to create an educational and daily guide pregnancy app, that becomes the ‘go to app’ for any expectant parents. The app is free, with an easy to follow guide following the pregnancy at week by week stages.

The Preggers app contains statistical features that allows anyone to keep track of their pregnancy and how many days is left to the due date. Within the app there is also a checklist, a food guide, a name list, and knowledge bank and detailed medical illustrations showing the tiny foetus formation right through its weekly development for all 40 weeks.

Medical Illustrations of Foetus Development for an app

Stroller Life commissioned Joanna to create the illustrations for the Preggers app so that expectant parents could see a view of the embryo as it develops through each week, to show them what a camera can not photograph. Even with modern technologies a trained medical artist can create a visualisation of the tiny foetus, bringing it to life.

The project brief was clear, to illustrate a growing foetus as individual illustrations, as well as show the same foetus developing but actually inside the mother’s uterus or womb. The approach by Joanna during this project when creating the illustrations, was to reveal all the intricate details that occur within the womb from the first week when there is just a collection of cells, right through to a full term new born.

Medical illustrations are an excellent way to tell an anatomical story of conception to birth and to accurately have a way for someone to look inside the human body. There is great care taken when creating medical drawings, so that not only are they aesthetically pleasing, they act as a vital educational tool as well. Bringing together art and science, the purpose of using a professional medical artist is so that they can transform complex scientific and anatomical processes into visual images that support understanding of human anatomy.  Joanna’s illustration goal was to create illustrations that would help connect the expectant parents with their unseen foetus and to help them learn something new about themselves and their growing baby.

The app has been released on iTunes but only available in Sweden currently. Updates are expected soon as the app will continue to have information added. The link to the Stroller Life website and their app called Preggers is here: Preggers

Individual Foetal Development Illustrations
“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London