Textbook of Caesarean Section

Illustration created for the book cover

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Client: Oxford University Press
Medium: Digital, (Photoshop)
Categories: Publishing

Oxford University Press is a department of the University of Oxford, England. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. It has an amazing history and has been involved with the printing trade since the 15th century and today employs more than 6,000 people, and its books, materials and services are sold in 188 countries worldwide.

The Oxford University Press publish more than 6,000 titles a year worldwide, in a variety of formats. They range from dictionaries, English language teaching materials, children’s books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.

Project Brief

Oxford University Press commission medical illustrators when there is a need for medical or anatomical illustrations to give explanation to written medical data or to increase or engage the readers attention. Oxford University Press also commission medical illustrators to illustrate book covers and the book cover in question was to front an informative textbook to cover caesarean section that was to be a comprehensive guide to the world’s most common major operation.

Our brief was to create a book cover illustration and the subject matter naturally was to illustrate the procedure for caesarean section. The purpose to show the delivery of a baby through a surgical incision in the mother’s abdomen and uterus.

The target audience were to be medical professionals so the illustration needed to be anatomically accurate and one that would not only show the caesarean section but one that would be fit for purpose as an engaging and interesting, stand alone illustration.

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found medical-artist.com to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London