Working with agency Marketplace Marketing, the team at Medical. Artist.com were commissioned to create a number of medical animations, medical illustrations and 3D medical device models for the client Codman; part of the Johnson & Johnson Group. The aim to combine a set of multi visuals together with written text to be used as a presentation piece in an iBook format. The purpose of our putting together an iBook presentation was for it to be used as a sales tool by the Codman J&J sales team, when demonstrating their new infusion system for spinal drug delivery to demonstrate it to medical professionals.
The team were tasked with creating a range of visuals to help promote a new medical device called a Medstream Programmable Infusion System. A revolutionary drug pump system with the purpose to deliver pain killing drugs like baclofen to the spinal canal of patients in a very controlled manner. The range of visuals was the creation of hyper realism 3D medical devices to be incorporated into a custom 3D animation showing how the drug was delivered into the spine. 2D medical illustrations were required for printed pull out to accompany the marketing materials and the visuals were to be completed as an iBook presentation which was to be a sales aid for the product for the J&J sales team.