Cytovation

Anatomy iIllustrations for dermatological treatment of cutaneous warts

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Client: Cytovation
Medium: Digital, (Photoshop)

Overview

Cytovation is a biotechnology company specialising in dermatological diseases and develops new drugs for treating various conditions. Their current new drug being developed is for the treatment of cutaneous warts. Cutaneous warts are benign skin tumors caused by the Human Papilloma Virus (HPV).

Cytovation commissioned a set of medical illustrations for use as part of their business presentations and promotions whilst seeking a clinical trial in humans. Medical illustrations were also needed for presentations and in a brochure format and the target audience was to be aimed at potential investors with little or no prior knowledge in biology.

The Brief

The brief was to create a set of medical illustrations demonstrating the effects of the treatment to remove the wart. The new product was a cream applied directly to the wart so we needed to show the differences of this new cream treatment and the advantages of it over and above other products. We chose to illustrate the skin at a highly magnified view so that it was going to be possible to illustrate the peptide in the cream disintegrating the outer layer of the cell (the cell membrane). In this way the cells could be seen to burst and the unprocessed viral particles (HPV virus is the cause of warts) displayed for the immune system which then goes on to attacks the wart cells.

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found medical-artist.com to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London