drawMD Cardiology App

Medical Illustrations for a Patient Education App

You are here: ...
Home / Case Studies / Patient Communications / drawMD Cardiology App
Client: drawMD
Medium: Digital, (Photoshop)

drawMD was pioneered by two doctors in the US Todd Morgan, M.D Associate Professor and Alexander Kutikov, MD, FACS, whose ambition was to add a new dimension to doctor to patient communications through the use of an app and medical illustrations.

We were commissioned to create the medical illustrations for the range of apps each based on individual medical areas and this one is covering cardiology and cardiovascular disease.

Because cardiovascular disease is one of the leading causes of morbidity and mortality its therefore a subject often discussed between patients and their doctors. This may be primary prevention of atherosclerotic vascular disease in clinic or how intervention is needed such as an LVAD, a mechanical pump that is implanted inside a patient’s chest to help a weakened heart pump blood, where clinicians across many specialties will find themselves discussing cardiac disease and its treatments with their patients.

This is why two doctors invented the drawnMD app so that it could be an additional tool available to clinicians when meeting with their patients. Using it as visual patient education through using medical illustrations with the facility to be able to draw and annotate on subjects relating to the heart, strokes and other cardiac conditions. Helping to aid in the patient communication of complex medical procedures and conditions.

We were commissioned by drawMD over a three year period producing anatomical medical illustrations for a range of their apps, Joanna was a featured medical artist and we enjoyed a long and collaborative relationship.

Project Detail

Joanna and the Medical-Artist.com team worked with the DrawMD team for a number of years providing the illustrations to form the visual foundations for each of the apps. As well as this cardiology app we covered Pediatrics, Vascular, Stroke, Ophthalmology, Pulmonary, Orthopedics, Anesthesia, Thoracic surgery.

The medical illustrations needed to be very high quality to allow the users to zoom in to anatomical detail. At the same time very accurate so that the anatomy is easy to see and the patient can understand what the clinician is showing them.

We provided a wide range of background images and also smaller, ‘stamp’ images which are of elements such as surgical implants and medical devices allowing the clinician to quickly select these and add them to a specific point on the image.

Client comments

Joanna has provided the core illustrations for many our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.

Todd Morgan, M.D Associate Professor, Urology joint creator of drawMD

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found medical-artist.com to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London