drawMD Stroke App
Following on in the series for the drawMD app for drawMD – thoracic surgery, and drawMD – cardiology, we were commissioned to create the medical illustrations for the next app in the series and ones depicting the anatomy of a stroke.
Stroke is a difficult and complicated condition especially when it comes to explaining this condition to a patient. The purpose of the app with pictures of the condition helps the doctor explain the stroke to the patient. It is used as an educational tool that can be used on an iPad so that a doctor can carry it with him or her when visiting patients, to help improve patient communications of medical matters concerning stroke and the brain.
The visual nature of the app and its use of medical illustrations is as a proven technique for helping patients understand conditions and procedures, it helps reduce their stress if they understand their condition more fully and at the same time improve the likelihood of treatment compliance.
Our task was to illustrate illustrations to show the anatomy of the brain and the damage caused by a stroke which can also be related to cardiology conditions. The brain needs oxygen and nutrients provided by blood to function properly and if the supply of blood is restricted or stopped, the brain can suffer a stroke and the brain cells begin to die. This can lead to brain injury and disability and is caused by either a haemorrhage or a blood clot.
Working over a three year period we have been commissioned by drawMD to produce their anatomical medical illustrations for a range of their apps where Joanna was a featured medical artist and we enjoyed a long and collaborative relationship.