drawMD Cardiology and Stroke Anatomy

Medical Illustrations for a Patient Education App

You are here: ...
Home / Case Studies / Patient Communications / drawMD Cardiology and Stroke App
Client: drawMD
Medium: Digital, (Photoshop)

drawMD Cardiology and Stroke App

Following on in the series for the drawMD app for drawMD – thoracic surgery, and drawMD – cardiology, we were commissioned to create the medical illustrations for the next app in the series for further cardiology illustrations and ones depicting the anatomy of a stroke.

Cardiology and stroke are difficult and complicated conditions when it comes to explaining them to patients.  The purpose of the app was to use it on an iPad so that a doctor could carry it with him or her when visiting patients to help with the patient communications of medical matters concerning cardiology or stroke conditions. The visual nature of the app and its use of medical illustrations is as a proven technique for helping patients understand conditions and procedures, it helps reduce their stress if they understand their condition more fully and at the same time improve the likelihood of treatment compliance.

Our task was to illustrate illustrations to show the anatomy of the brain and the damage caused by a stroke and related cardiology conditions. The brain needs oxygen and nutrients provided by blood to function properly and if the supply of blood is restricted or stopped, the brain can suffer a stroke and the brain cells begin to die. This can lead to brain injury and disability and is caused by either a haemorrhage or a blood clot.

Working over a three year period we have been commissioned by drawMD to produce their anatomical medical illustrations for a range of their apps where Joanna was a featured medical artist and we enjoyed a long and collaborative relationship.

Project Detail

Joanna and the Medical-Artist.com team worked with the drawMD team for a number of years providing the illustrations that formed the visual foundations for each of the drawMD apps. As well as this cardiology app we covered Pediatrics, Vascular, Stroke, Ophthalmology, Pulmonary, Orthopedics, Anesthesia, Thoracic Surgery.

The medical illustrations needed to be very high quality to allow the users to zoom in to anatomical detail. At the same time very accurate so that the anatomy was easy to see so patients could understand what it was the clinician was showing them.

We provided a wide range of background images and also smaller, ‘stamp’ images which were of elements such as surgical implants and medical devices allowing the clinician to quickly select these and add them to a specific point on the image.

Client comments

Joanna has provided the core illustrations for many our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.

Todd Morgan, M.D Associate Professor, Urology joint creator of drawMD

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found medical-artist.com to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London