drawMD Cardiology and Stroke App
Following on in the series for the drawMD app for drawMD – thoracic surgery, and drawMD – cardiology, we were commissioned to create the medical illustrations for the next app in the series for further cardiology illustrations and ones depicting the anatomy of a stroke.
Cardiology and stroke are difficult and complicated conditions when it comes to explaining them to patients. The purpose of the app was to use it on an iPad so that a doctor could carry it with him or her when visiting patients to help with the patient communications of medical matters concerning cardiology or stroke conditions. The visual nature of the app and its use of medical illustrations is as a proven technique for helping patients understand conditions and procedures, it helps reduce their stress if they understand their condition more fully and at the same time improve the likelihood of treatment compliance.
Our task was to illustrate illustrations to show the anatomy of the brain and the damage caused by a stroke and related cardiology conditions. The brain needs oxygen and nutrients provided by blood to function properly and if the supply of blood is restricted or stopped, the brain can suffer a stroke and the brain cells begin to die. This can lead to brain injury and disability and is caused by either a haemorrhage or a blood clot.
Working over a three year period we have been commissioned by drawMD to produce their anatomical medical illustrations for a range of their apps where Joanna was a featured medical artist and we enjoyed a long and collaborative relationship.