The drawMD Ophthalmology content was developed by physicians and clinical practitioners to facilitate discussions of the most common ophthalmology conditions and procedures. The two doctors in the US Todd Morgan, M.D Associate Professor and Alexander Kutikov, MD, FACS, had the ambition to add a new dimension to doctor to patient communications through the use of an app and medical illustrations. The aim of the drawMD platform is for doctors to use the app to easily annotate on the medical illustration and communicate medical information to their patients. To quickly engage with patients in a meaningful way.
drawMD enhances doctor-patient communication for explaining complex issues and their possible medical and surgical solutions.
Designed seeking to improve patient understanding of medical problems, drawMD utilises the iPad’s unique interface to allow anyone to sketch, stamp, or type directly on the detailed anatomic images included in the application. The illustrations were completed by Joanna Culley and each individually drawn to met the requirements of the drawMd team and the team of expert physicians and clinical practitioners.
Commissioned by drawMD over a three year period producing anatomical medical illustrations for a range of their apps, Joanna was a featured medical artist enjoying a long and collaborative relationship.
Project Detail
Joanna and the Medical-Artist.com team worked with the DrawMD team for a number of years providing the illustrations to form the visual foundations for each of the apps. As well as this cardiology app we covered Pediatrics, Vascular, Stroke, Ophthalmology, Pulmonary, Orthopedics, Anesthesia, Thoracic surgery.
The medical illustrations needed to be very high quality to allow the users to zoom in to anatomical detail. At the same time very accurate so that the anatomy is easy to see and the patient can understand what the clinician is showing them.
We provided a wide range of background images and also smaller, ‘stamp’ images which are of elements such as surgical implants and medical devices allowing the clinician to quickly select these and add them to a specific point on the image.
Client comments
“Joanna has provided the core illustrations for many our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”
Todd Morgan, M.D Associate Professor, Urology joint creator of drawMD
