drawMD Opthalmology App

Medical Illustrations for a Patient Education App

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Client: drawMD
Medium: Digital, (Photoshop)

The drawMD Ophthalmology content was developed by physicians and clinical practitioners to facilitate discussions of the most common ophthalmology conditions and procedures. The two doctors in the US Todd Morgan, M.D Associate Professor and Alexander Kutikov, MD, FACS, had the ambition to add a new dimension to doctor to patient communications through the use of an app and medical illustrations. The aim of the drawMD platform is for doctors to use the app to easily annotate on the medical illustration and communicate medical information to their patients. To quickly engage with patients in a meaningful way.
drawMD enhances doctor-patient communication for explaining complex issues and their possible medical and surgical solutions.

Designed seeking to improve patient understanding of medical problems, drawMD utilises the iPad’s unique interface to allow anyone to sketch, stamp, or type directly on the detailed anatomic images included in the application. The illustrations were completed by Joanna Culley and each individually drawn to met the requirements of the drawMd team and the team of expert physicians and clinical practitioners.

Commissioned by drawMD over a three year period producing anatomical medical illustrations for a range of their apps, Joanna was a featured medical artist enjoying a long and collaborative relationship.

Project Detail

Joanna and the Medical-Artist.com team worked with the DrawMD team for a number of years providing the illustrations to form the visual foundations for each of the apps. As well as this cardiology app we covered Pediatrics, Vascular, Stroke, Ophthalmology, Pulmonary, Orthopedics, Anesthesia, Thoracic surgery.

The medical illustrations needed to be very high quality to allow the users to zoom in to anatomical detail. At the same time very accurate so that the anatomy is easy to see and the patient can understand what the clinician is showing them.

We provided a wide range of background images and also smaller, ‘stamp’ images which are of elements such as surgical implants and medical devices allowing the clinician to quickly select these and add them to a specific point on the image.

Client comments

Joanna has provided the core illustrations for many our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.

Todd Morgan, M.D Associate Professor, Urology joint creator of drawMD

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found medical-artist.com to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London