drawMD was pioneered by two doctors in the US Todd Morgan, M.D Associate Professor and Alexander Kutikov, MD, FACS. It is a series of apps designed to improve patient understanding of medical problems. It is an app that utilises the iPad using a purpose built interface where it is possible to sketch, stamp, or type directly on the detailed anatomic images included in the application. Its used because patients can be overwhelmed by the amount of information presented to them in consultations. It is found that anatomical visuals help in patients understanding if they are about the undergo thoracic surgery for example.
We were commissioned to create the medical illustrations for the thoracic surgery apps based on individual medical surgery for lung cancer, of the oesophagus and the heart. Cardiac surgery is part of thoracic surgery with an emphasis on coronary bypass surgery, valve surgery and congenital heart surgery.
We were commissioned by drawMD over a three year period producing anatomical medical illustrations for a range of their apps, Joanna was a featured medical artist and we enjoyed a long and collaborative relationship.
Project Detail
Joanna and the Medical-Artist.com team worked with the DrawMD team for a number of years providing the illustrations to form the visual foundations for each of the apps. As well as this cardiology app we covered Pediatrics, Vascular, Stroke, Ophthalmology, Pulmonary, Orthopedics, Anesthesia, Thoracic surgery.
The medical illustrations needed to be very high quality to allow the users to zoom in to anatomical detail. At the same time very accurate so that the anatomy is easy to see and the patient can understand what the clinician is showing them.
We provided a wide range of background images and also smaller, ‘stamp’ images which are of elements such as surgical implants and medical devices allowing the clinician to quickly select these and add them to a specific point on the image.
Client comments
“Joanna has provided the core illustrations for many our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”
Todd Morgan, M.D Associate Professor, Urology joint creator of drawMD
