Duncan Baird Publishing

50 detailed muscle illustrations in complex poses

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Home / Case Studies / Publishing / The Natural Health Bible for Women
Client: Duncan Baird Publishing
Medium: Watercolour
Categories: Publishing

The Natural Health Bible for Women is a book aimed to be a complete guide for women of all ages regarding how to look after their health. Written by author Marilyn Glenville PhD the UK’s leading expert in nutritional health for women. The author obtained her doctorate from Cambridge University and is a Fellow of the Royal Society of medicine and a member of the Nutrition Society. Published by Duncan Baird publishers the content of the book is to help women make informed choices about their body, containing a guide to the natural treatments available to women. With detailed explanations and illustrations of how different aspects of the human female body works.

Watercolour Paintings for Publishing – Project Detail

Joanna Culley was commissioned to create the medical illustrations for this book because of her expertise at working in watercolour. The brief was to supply detailed and precise medical illustrations where the choice of the medium was a very important factor regarding the resulting style and appeal and ability to convey sensitive subject matter.

Subjects to be covered were Hysterectomy procedures which is a surgical procedure in which a surgeon removes some or all of a woman’s reproductive organs. An illustration showing how egg collection is carried out by an ultrasound probe. Ways to give birth and how to deal with frank, complete and footling breech births. An illustration of the heart and how it works. Stages of endometriosis from minimal, mild, moderate and severe. The anatomy of the kidneys and the adrenal gland.

The project took a number of weeks to complete from the initial discussions, through to the creation of pencil sketches and finally the creation of the unique watercolour paintings that were used in the book.

Client comments

I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!

Senior Designer Duncan Baird Publishers, London.

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found medical-artist.com to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London