NHS and Eido Healthcare Systems

Supplying medical illustrations for patient consent form

You are here: ...
Home / Case Studies / Patient Communications / Medical Illustrations for Patient Consent Forms
Client: NHS and EIDO Healthcare Systems
Medium: Digital, (Photoshop)

Medical Illustrations for Patient Consent Forms (NHS)

NHS logoThe team at Medical-Artist.com have created hundreds of custom medical illustrations for NHS patient consent forms. The NHS supplier is EIDO Healthcare who we are proud to say have worked with since 2013. UK EIDO Healthcare are the company that supplies the NHS producing high-quality endorsed patient information leaflets and medico-legal e-learning resources to help health professionals reduce their risk of litigation.

The process of creating the illustrations was to build a library of illustrations that matched in style. This also allowed for illustrations that were a set of recognisable illustrations, but that were also able to be delivered in a timely manner as the illustration parts fitted together, like a jigsaw puzzle. The illustrated bodies for example, are the same bodies throughout, with changes to the anatomy on top. By standardising the project this way we have supplied a large set of medical illustrations that went through the approval process very quickly because parts of the illustrations had already met the approval process. This has worked so well, that we have worked providing these medical illustrations for the past 7 years with great success and have been received very well by the client.

Examples of Orthopaedic Medical Illustrations

What is Patient Consent so Important

Patient consent is so important because its purpose is to obtain patient consent before any treatment process or surgery procedure. Due to the principle that a patient must have given their permission before receiving any type of medical treatment or examination. For the consent to be valid, it must be voluntary and informed and the patient to have been given all of the information in terms of what their treatment involves, the benefits and risks and whether there are reasonable alternative treatments and what would happen if treatment did not go ahead. This is why the medical illustrations form such an important element of the process, because it illuminates the medical written text so that a patient or non-medical person can understand fully.

NHS Medical Illustrations Win an Award!

During the 2014 Institute of Medical Illustrators (IMI) Awards  in Bristol the illustrations created for EIDO by Medical-Artist.com were given a Silver Award for excellence. Both EIDO and Medical-Artist.com were thrilled to receive the award.

The award is given to “a photographic, graphic or video entry that shows an outstanding application of technique and an excellent understanding of the requirements of the brief.

Joanna’s reaction was, “We are proud to be working with the NHS and EIDO in order to be part of the commitment to raise patient care and understanding and patient consent is part of this process.”

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found medical-artist.com to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London