Illustrations for Trade Stand and Public Awareness

Medical illustration to highlight irregularities with childrens car seats

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Client: Five Point Plus
Medium: Digital, (Photoshop)

We were commissioned by Richard Knight from 5 point plus systematic strategy. To create an illustration that would demonstrate the effects of badly fitting chest clips on children’s car seats to the internal anatomy on an child. It was to be used as public display material as part of a trade stand. The aim to draw the publics’ attention to the fact that a toddlers’ anatomy is delicate and even though a parent may think their child is safe in the current make of car seats when in fact they were not.

What is the purpose of the chest clip?
The objective of the car seat chest clip is to help prevent a child from getting their arms out of the harness and slipping the harness off their shoulders and children push their hands under the harness.

Project Brief

Richard Knight wanted to demonstrate how the current chest clips on the market were ineffective at making child seats child proof, and needed to show how the hard bulky object introduces additional risks to a toddler in the event of an accident. It needed to show that it did not matter where the chest clip was positioned but that in the event of a collision, the chest clip would generate dangerous localized loads upon the underlying delicate child’s anatomy. A toddler’s rib cage is not strong, just soft cartilage and so would not offer any protection.

A bulky chest buckle on a child’s car seat is a significant factor in causing either thoracic or abdominal trauma in the event of an accident our aim. A toddler’s rib cage has not yet ossified and any trauma from a crash will penetrate through to the organs and arteries and not be dissipated around the rib cage. To demonstrate we illustrated a toddler sitting in a car seat using a ghosting effect to show the internal anatomy of the thoracic region and the seat buckle positioned over the top.

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London