Project Overview for Animation
Frontera Group London are a creative digital agency based in the UK and Medical-artist.com were commissioned to create medical illustrations for one of their projects for a pharmaceutical client. The content of the illustrations were to show how an inter-uterine device (IUD) or ‘coil’ for women is inserted into place as a form of contraception.
The medical illustrations specifically needed to be created in pencil due to the fact that the medium was to help bring a certain look and feel to the finished product. The illustrations also needed to be created in a way that they could be incorporated into an animation and video to be used by health care professionals in the work place. The video was going to be used by healthcare professionals to demonstrate to patients the benefits of the coil and insertion techniques when used as a form of contraception. A video and the use of pencil illustrations was deemed the most effective form of communication due to the fact that pencil has a soft and gentle aspect to it which would come across on the video and help educate patients about the specific insertion procedure.