Heart Ablation Illustrations

Unique illustrations for cardiac treatment

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Client: NB Group
Medium: Digital, (Photoshop)


NB Group or now called IGNIGI is a creative agency specialising in health, wellbeing and active lifestyle. Based in the North East of England working with major businesses at country and regional level, their goal is to help clients improve their performance of brands through creative communication. In the pharmaceutical and healthcare sector, IGNIGI develop communications directed toward healthcare professionals (HCPs), influencers and patients (OTC, Rx support material, disease awareness). In the wellbeing and active lifestyle arena, IGNIGI engage with consumers, retailers, specialist partners, grassroots organisations and event participants.

Medical-artist.com were approached by NB Group to create medical illustrations on the subject of heart and cardiac ablation techniques. We were commissioned to work on the project due to our process of creating drawn from scratch illustrations and being able to follow a diagrammatical, realism style.

Project Brief

  • Provide hand draw pencil sketches of the required anatomy in the orientation required for review.
  • Obtain any brand / project colour references that can be used and include in the illustrations.
  • Incorporating any client feedback into the sketches, to be scanned and used as the direct basis for the creation of the digital colour work.
  • On completion of the first digital colour illustration to submit for style review to ensure we are achieving the desired level of match.
  • Any style feedback to be incorporated and to work through the remainder of the illustrations, in a defined priority order and submit for review.
  • Included within the time estimate is one round of amends at both sketch and colour stages at no additional charge. However, our target is to achieve 100% satisfaction at every stage to make the creation process as fast and efficient as possible for everyone.

Due to our agreed processes the project went very smoothly, on time and on budget. The illustrations met the clients brief, with very few edits required and they were pleased with the end result. The illustrations were used as part of the clients marketing materials to support the medical devices used in the cardiac ablation.

Cardiac ablation is a procedure that can correct heart rhythm problems or arrhythmias. The technique of ablation uses flexible catheters inserted through a vein via the groin area and threaded to the heart to correct structural problems in the heart that cause an arrhythmia.

Client Comments

“Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found medical-artist.com to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London