Orthopaedic medical illustrations

Illustrations to assist in patient communication of surgery procedures

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Client: Stryker UK
Medium: Digital, (Photoshop)
Categories: Marketing, Patient Communications

Illustrations for Patient Education, Brochures, Wall Displays, Presentations, Films

Medical Illustrations to aid Effective Communications

Stryker UK

Stryker UK is a medical technology company that offers medical prosthetic devices and products for areas such as medical reconstructive, medical and surgical and neurotechnology and the spine. We were commissioned by Stryker to complete a series of medical and orthopaedic based illustrations to be included within part of Stryker’s patient education programme called JointPathways.

The JointPathways Programme

JointPathways is a programme unique to Stryker and designed to improve patient experience before, during and after joint replacement surgery. The JointPathways Process Enhancement Programme was also created to help surgeons gain access to new ideas and methodologies which in turn is aimed to help continually advance the delivery of orthopaedic patient care and operational efficiency.

Care for Patients 

The caring for patients is the primary focus for Stryker from setting expectations through to actual delivery of procedures. The process is a focused effort involving surgeons, administrators, therapists, hospital and clinical staff. Clinical care pathways are goal and outcome driven and well communicated to ensure patients know what to expect as well as they follow the path to a safe and timely discharge.

Informed Consent

The JointPathways process provides a catalyst and then supports on-going patient care to ensure there is patient education and satisfaction. This is achieved by involving and communicating with patients so they are informed, fully up to date with their procedure to surgery and they know what to expect with regards to all stages of their surgery.

The medical illustrations form part of this process as they allow the layperson to get to grips with the medical jargon and to help explain complex medical matters. It is a well known fact that medical illustrations when used to support written medical text help the patient understand the information being presented.

See Project Illustrations

Illustrations for Patient Education, Patient Guides, Brochures, Wall Displays, Presentations, Films

Illustrations to be used in various formats.

The illustrations we were commissioned to create were to be multi-purpose illustrations for use within the Stryker JointPathways Patient Education Programme to provide help for patients. The illustrations would be presented in a variety of formats including brochures, wall displays, presentations & films at key stages of a patients’ journey to help them understand the medical information.

Part of the patient education programme is the provision of a patient’s own document which is aimed to stay with patients throughout their entire surgery journey from first consultation until their final post-operative check. Stryker have developed such documents to be provided as a Patient Guide Book available for all patients and one where our medical illustrations are used to support the written text and give extra clarification around the surgery and care they are going to receive.

See Further Project Illustrations
“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found medical-artist.com to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London

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