The Shireen Poring Method

Detailed medical illustrations of layers of the skin

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Client: Shireen Poring Method
Medium: Digital, (Photoshop)

What is Shireen?

The Shireen Poring Method is a unique, needle-free and virtually pain-free injection method for administering the specially developed Shireen Dermal Filler within the skin. Using the same technology that has been successfully used to administer insulin and dental anaesthetic. The device itself is pen sized and has a spring mechanism that delivers a very small ampoule of solution (less than 0.3 ml) into the dermal layer through a hole only 0.18mm in size. Within a fraction of a second the Shireen Dermal Filler will be deposited within skin with the aim to instantaneously reduce fine lines wrinkles. Advantages Trials with the medical solutions and system have shown that the extremely fine jet of Hyaluronic Acid gently penetrates the Dermal Layer of the skin and selects the path of least resistance. In effect there is no damage to blood vessels, nerve fibres or osseous tissues have been observed. Potential for less tissue damage than for needle application. Use of the Shireen needle free injection system is less painful because the skin is penetrated by an extremely fine jet of medication. This is a tremendous help to patients who are uncomfortable or fear the use of needles.

Project Brief

Looking at the written description within the brief we decided to supply three medical illustrations of the cross section of the skin at a highly magnified view. Our purpose to show the affects of the Shireen porting method in and on the skin. We created three stages showing healthy skin, skin with a wrinkle, and skin after the Shireen method had been applied. The medical illustrations were required to show the layers of Skin, Cells and Molecules naturally present within each layer such as Fibroblast Cells, Collagen, Elastin Fibres, GAGs, Hyaluronic Acid, Mannitol and Anatomy & Physiology structures such as Hairs, Blood Vessels, Nerves, Muscles as illustrations displaying how the Shireen Poring Method of delivery interacts, travels and creates internal and external effect and result within and upon the skin.

The medical illustrations to be used within the sales presentation to clinics, to demonstrate the technique to training administering practitioners and users and training sales team. To communicate to the audience how Shireen Works highlighting their USP’s ensuring an unquestionable strong market positioning.

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London