Lesmar in St Albans – Providers of Branded Merchandise
Lesmar are a marketing and an international promotional products supplier based in St.Albans in the UK. Lesmar provide a full marketing service from initial creative ideas and designs suppling a diverse range of promotional products to corporate firms across the globe. For items such as electronic gadgets, giveaways, stationery, drinkware, POS materials, clothing, sports merchandise and during 2010 they were also supplying doctor to patient flip charts and guides.
The patient flip charts and guides covered a range of anatomy and conditions such as eczema, skin, DVT, rheumatoid arthritis, HIV, our task was to create bespoke medical illustrations to be used covering all areas of this anatomy ready for use on the Doctor to Patient flip charts and guides.
Medical Illustration Project Detail
The project requirements were to create a large number of medical illustrations to be created in a realism style in full colour. This is because the illustrations were going to be used across a range of printed patient education materials, as promotional illustrations, for use in health education and as doctor-to-patient flip charts in order to support written text and also to be be engaging visual aids to help explain complex medical subjects. It was felt that the realism style would be most suited to this type of project so they would contain enough anatomical detail and precision needed across the many uses.
We were supplied with a brief so that we could supply sketched pencil drafts of the proposed anatomy. Any feedback from the client was incorporated into the next stage colour versions. We worked with Lesmar adding to their bank of medical illustrations over the course of 2014.
