The Client
Our client was Dr Gavin Sandercoe, a specialist plastic surgeon based in Australia.
The Project
The idea for the medical illustrations was to show how people carry their abdominal fat in different places, to different extents and to demonstrate how that has impacts on surgery results that can be expected from an abdominoplasty. Abdominoplasty surgery involves the removal of excess skin and fat from the middle and lower abdomen in order to tighten the muscle and fascia of the abdominal wall.
The client wanted to portray 4 levels of intra-abdominal fat volumes, and for illustrative purposes, it was helpful for the subcutaneous fat (between muscle & skin) to be made constant across the 4 images. The client wanted the illustrations to show the same intra-abdominal organs in the same places, but with increasing amount of fat resulting in the changes from concave, to flat, to convex, to round.
