Pelvic Medicine Medical Illustrations

Anatomy illustrations describing female anatomy and surgery

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Client: Austin Labiaplasty and Vaginal Rejuvenation (AVLR)
Medium: Digital, (Photoshop)

George Shashoua MDProject to Illustrate Labiaplasty and Vaginal Rejuvenation Techniques

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Introduction to our Client George Shashoua from AVLR in Texas, USA

Dr. George Shashoua from Austin in Texas is a board certified surgeon specialising in female pelvic medicine and reconstructive surgery for the treatment of urogynecological conditions including urinary incontinence, pelvic organ prolapse, bowel incontinence and vulvar vestibulitis. His two practices treat women every day treating these conditions with very successful surgical intervention techniques. It was a pleasure to work for George producing medical illustrations to help educate women and lessen their concerns about surgery.

Through George Shashoua’s experience at treating vaginal and vulvar anatomy conditions, he also performs surgery treating women for labial and clitoral reductions. Dr. Shashoua practises out of his own surgeries called AVLR or Austin Labiaplasty and Vaginal Rejuvenation and Austin Urogyncology.

The Project – Medical Illustrations for Pelvic Medicine

The project was to complete a range of anatomical artworks that would illustrate the surgical techniques used to treat pelvic conditions and reconstructive surgery for women. These illustrations of surgery would show both the ‘before and after’ for a range of surgery covering surgery performing labiaplasty techniques.

Labiaplasty and Labia Minor Reduction

Labiaplasty and labia minor reduction is the removal of enlarged labia minora. Labia minora are two folds of skin that surround the vulva and their purpose is to protect the vulva from mechanical irritation, dryness and infections and protect the highly sensitive area of the vulval vestibule with vaginal and urethral openings. In some women these can become enlarged and it can become no longer comfortable just wearing tighter underwear for example. Surgery to reduce the labia minora will bring them back to a more normal size and functioning state.

Labia Majora Reduction

Labia majora reduction which is surgery for the reduction of the labia majora which have become over enlarged due to either stretching that has occured during pregnancy and delivery or because of lower eostrogen levels associated with ageing. Surgery to reduce the size of the labia majora allows them to return to their normal function which is to cover and protect the inner, more delicate and sensitive structures of the vulva, such as the labia minora, clitoris, urinary orifice, and vaginal orifice.

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London