The Client
Our client Gavin Sandercoe is an Australian based specialist plastic surgeon. The project involved the creation of medical illustrations that were to be used for patient education, to explain the anatomy of varying wrinkles that occur on the face.
Cosmetic surgery can help reduce wrinkles and sagging skin, and as such customers seeking plastic surgery need to be well informed and understand the anatomy involved and the surgery processes that take place.
Effective doctor to patient communications is a central clinical function in building good relationships. Medical illustrations in this scenario play a key role, their aim to help deliver high quality health care through improvement of doctor to patient communications, which has the potential to facilitate a patient’s comprehension of medical information, to regulate patients’ emotions or concerns, and it allows for better identification of a patients’ needs, perceptions, and expectations.
