Our client was Videregen, a leader in the development of personalised, regenerative products to replace, repair and restore organs and tissues. They are a clinical-stage regenerative medicine company using their proprietary technology platform to develop a range of personalised regenerative products targeting chronic, serious and orphan indications. The Company’s patented technology and know-how is also being applied to the development of other organ and tissue replacement products; including airways, gastrointestinal, hepatic and immunological indications.
The Project Goal
The project goal was at a time of raising additional investment for Videregen, and as such Steve Bloor its CEO, felt the business should benefit from a new corporate identity that would take them forward during a period of growth. Videregen therefore required the full package, a total branding project starting with a new logo, marketing materials, a new website to reflect the new brand design, and a medical animation to provide a visual medium that would tell the story of their innovative technology to encourage future investment.