The Diabetic Boot Company - Medical Illustrations for Marketing

A range of illustrations to describe a new medical device

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Client: The Diabetic Boot Company Limited 
Medium: Digital, (Photoshop)

Medical Illustrations describing a New Medical Device Treating Diabetic Ulcers

The Client -The Diabetic Boot Company

The Diabetic Boot Company Limited develops and manufactures footwear for diabetic patients. It offers a new medical device called the Pulseboot, a form of removable offloading boot that improves diabetic foot ulcer treatment by boosting the blood flow in the foot and offloading the pressure on the affected area. The company offers its products through distributors. The Diabetic Boot Company Limited was incorporated in 2010 and is based in Aylesbury, United Kingdom.


The Project Brief for the Creation of Medical Illustrations

Les Lindsay from The Diabetic Boot Company Ltd trading as Pulseflow Technologies required a range of anatomical illustrations for use on its website and for use within printed formats to assist in the marketing and promotion of the medical device – the Pulseboot.

The purpose of the illustrations to tell a visual story as to the multiple benefits of the Pulseboot product with regards to diabetes related issues with the foot and leg.

The illustrations have a target audience of health professionals who are involved with treating relevant ailments and the general public, both patients and those people investigating potential treatments for patients.

Les Lindsay, CEO, The Diabetic Boot Company Ltd

“To whom it may concern;

I have been delighted by the work Jo has produced for me. My briefing to her wasn’t that specific when I started the discussions, but by a process of iteration, we have arrived at illustrations that I believe really get across the physiological mechanisms I wanted to introduce my prospective customers to. She is a pleasure to work with, and hits the deadlines and budgets agreed. You feel you have a close collaborator when you work with Jo, not someone just providing a service.

I have to admit, I had never used a medical illustrator before, and relied upon either general artwork creation, or stock images. I can now see the great benefits from having someone with a total command of physiology and body systems to marry the artwork to the concept delivery to my literature and web viewers.

Jo thinks ahead, and plans for future requirements for such things as animation of the images, and technical requirements to make the artwork future proofed as much as possible.

I am entirely confident in recommending Jo’s professionalism and skills to anyone in need of such medical illustrations.”

“Joanna has a great eye for detail and the illustrations were loved by everyone, most especially by the client.”Stuart Banks, Digital Project Manager, Frontera
“Joanna was right at home working with us to develop illustrations that both met our clinical needs and fit perfectly into the aesthetics of our user interface. Her work is superb!”Michael Gold , Director of Product Development, CareCloud
“We have now received the new folder with your illustrations: I love it!”Lisa Ruckstuhl - Product Manager Osteoporosis, Daiichi Sankyo (Schweiz) AG
“I’m really pleased with how the book finally looks and that is in part huge thanks to Jo for such fantastic and skilled art. The level of detail that Jo achieves is incredible and her medical knowledge clearly abounds. She is always such a pleasure to work with – nothing is too big or small a job. It was all approached with the same cheery manner! Jo always delivered on deadlines too, which is a huge relief to us designers! Many thanks – it has indeed been a pleasure. I would have no hesitation to recommend Jo!”Senior Designer, Duncan Baird Publishers
“Joanna and her team are a pleasure to work with. They are responsive and creative. They turned around several excellent animations and drawings for our video series. We certainly would enjoy working with them again!”David Mathison, MD, MBA, Associate Director of Pediatric Transport, Children's National Medical Center and Assistant Professor of Pediatrics & Emergency Medicine, George Washington University School of Medicine
“Joanna has provided the core illustrations for a number of our iPad Apps, and her illustrations have received terrific reviews from our users. She understands our requirements clearly and also understands the specifics of illustrating for digital media and mobile applications. The quality of her work is outstanding, and she can be relied upon to hit deadlines and deliver to the exact clinical requirements of each project.”Todd Morgan, Co-Founder, drawMD
“Hello Tim and Joanna,
Thank you for the illustrations, you have done an outstanding job on the finished articles… The service provided was efficient and very thorough, we were very happy with the way you able to understand and translate the brief into an illustration which captured the desired output.”Clare Lynex, Senior Medical Writer, UBM Media Asia, Singapore
“We found to be energetic, imaginative, and efficient, a joy to work with!”Dr Sam Alberti, Director of Museums and Archives, Royal College of Surgeons of England, London